{"title":"Pomade","description":"","products":[{"product_id":"medium-hold-hair-clay","title":"CLAY","description":"\u003cdiv style=\"text-align: left;\"\u003eThis is the one guys keep coming back for. Medium hold that actually lasts without making your hair look \"done.\" Smooth application, zero shine, and total control for mid to long styles. Rework it whenever without the crunch or flake. The secret bonus? While it's keeping your style locked in, it's also feeding your scalp, fighting dandruff, and promoting healthier growth. One product handling multiple jobs—just like you do every day.\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e3 OZ | 88 ML\u003c\/div\u003e","brand":"Hardworking Gentlemen","offers":[{"title":"Default Title","offer_id":48031249039606,"sku":"HWG-MHC-301","price":24.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1938\/9881\/files\/Pomade_Product_Clay_01.png?v=1773262034"},{"product_id":"hair-paste","title":"PASTE","description":"\u003cdiv data-region=\"main\" data-shogun-variant-id=\"62febf20b99fea00cbd9c96a\" data-shogun-platform-type=\"shopify\" data-shogun-page-version-id=\"62febf20b99fea00cbd9c968\" data-shogun-page-id=\"62febf20b99fea00cbd9c969\" data-shogun-site-id=\"8c80284c-d425-4120-969a-df4a254b1c2f\" data-shogun-id=\"62febf20b99fea00cbd9c969\" class=\"shogun-root itg-shogun-root\"\u003e\n\u003cdiv class=\"shg-c\" id=\"s-dbcbfa62-467d-4394-8de5-d1e5d616fd94\"\u003e\n\u003cdiv data-region=\"main\" data-shogun-variant-id=\"62a7a1ef57838700fce66850\" data-shogun-platform-type=\"shopify\" data-shogun-page-version-id=\"62a7a1ef57838700fce6684e\" data-shogun-page-id=\"62a7a1ef57838700fce6684f\" data-shogun-site-id=\"8c80284c-d425-4120-969a-df4a254b1c2f\" data-shogun-id=\"62a7a1ef57838700fce6684f\" class=\"shogun-root\"\u003e\n\u003cdiv class=\"shg-c\" id=\"s-de37fc9d-0d51-4699-a629-4a0816fc0964\"\u003e\n\u003cp\u003eThe paste Esquire couldn't stop talking about. Water-based for a finish so natural nobody knows you're wearing product. Works for both short and longer styles while adding serious volume without weighing you down. The creamy texture builds body exactly where you want it. While you're out there living your life, it's quietly strengthening weak hair, adding moisture, and clearing out impurities. Trophy-winning performance that feels like you're wearing nothing at all.\u003c\/p\u003e\n\u003ch1\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h1\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Hardworking Gentlemen","offers":[{"title":"Default Title","offer_id":48031100731638,"sku":"HWG-PASTE-301","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1938\/9881\/files\/Pomade_Product_Paste_01_63bc0156-5a1f-4ac3-b793-ca1e5f8e4f4b.png?v=1773262017"},{"product_id":"fiber","title":"FIBRE","description":"\u003cp\u003eSet It. Forget It. Dominate Your Day.\u003c\/p\u003e\n\u003cp\u003eWhen your hair needs structure. Period. This Hair Fiber handles thick, unruly hair without negotiation—even when weather, work, and life throw their worst. The matte finish looks deliberately styled without that \"product helmet\" look. No stickiness, no residue, just locked-in structure that doesn't budge. While it's keeping everything in place up top, it's also feeding your scalp and strengthening your hair from the roots. One less thing you need to worry about during your packed day. For guys who expect performance without compromise.​​​​​​​​​​​​​​​​\u003c\/p\u003e","brand":"Hardworking Gentlemen","offers":[{"title":"Default Title","offer_id":48031254020342,"sku":"HWG-FBR-301","price":24.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1938\/9881\/files\/Pomade_Product_Fibre_01_b5f1e1a5-e55b-474d-8469-6b549708595a.png?v=1773261996"},{"product_id":"wax","title":"WAX","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp data-start=\"228\" data-end=\"270\"\u003e\u003cstrong data-start=\"231\" data-end=\"268\"\u003eWAX — High Hold. Zero Compromise.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"271\" data-end=\"530\"\u003eMeet the new and improved \u003cstrong data-start=\"297\" data-end=\"308\"\u003eHWG Wax\u003c\/strong\u003e — same all-day strength, now easier to work with. We softened the formula so it’s \u003cstrong data-start=\"391\" data-end=\"460\"\u003esmoother to scoop, quicker to break down, and effortless to apply\u003c\/strong\u003e, without losing the rock-solid hold that made it a customer favorite.\u003c\/p\u003e\n\u003cp data-start=\"532\" data-end=\"788\"\u003eDesigned for \u003cstrong data-start=\"545\" data-end=\"588\"\u003emaximum control and a true matte finish\u003c\/strong\u003e, this wax keeps your style locked in from dawn to dusk — whether you’re shaping shorter cuts or taming thick, unruly hair. It’s a \u003cstrong data-start=\"719\" data-end=\"747\"\u003ehigh-performance formula\u003c\/strong\u003e built for real life, not photo shoots.\u003c\/p\u003e\n\u003cp data-start=\"790\" data-end=\"995\"\u003eMade with \u003cstrong data-start=\"800\" data-end=\"832\"\u003eclean, non-toxic ingredients\u003c\/strong\u003e that rinse out easily and leave hair feeling healthy, not heavy. Lightly scented with our signature \u003cstrong data-start=\"933\" data-end=\"955\"\u003ePinewood scent:\u003c\/strong\u003e fresh, natural, and unmistakably HWG.\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1100\"\u003e\u003cstrong data-start=\"997\" data-end=\"1018\"\u003eFor best results:\u003c\/strong\u003e Spread into \u003cstrong data-start=\"1031\" data-end=\"1044\"\u003edry hands\u003c\/strong\u003e and apply to \u003cstrong data-start=\"1058\" data-end=\"1071\"\u003edamp hair\u003c\/strong\u003e. A little goes a long way.\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1100\"\u003e3 OZ | 88 ML\u003c\/p\u003e","brand":"Hardworking Gentlemen","offers":[{"title":"Default Title","offer_id":48031257133302,"sku":"HWG-WAX-301","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1938\/9881\/files\/Pomade_Product_Wax_01.png?v=1773261974"},{"product_id":"grit","title":"GRIT","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-end=\"307\" data-start=\"205\"\u003eGRIT is the everyday essential for men who want clean ingredients without sacrificing performance.\u003c\/strong\u003e Made from \u003cstrong\u003ejust 7 natural ingredients\u003c\/strong\u003e, it delivers medium hold, a natural semi-matte finish, and lightweight, reworkable control. Thickens fine hair, resists sweat and humidity, and supports healthier hair and scalp with every use. Clean performance, timeless style.\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1100\"\u003e3 OZ | 88 ML\u003cbr\u003e\u003cbr\u003eIngredients: Shea Butter, Bentonite Clay, Coconut Oil, Beeswax, Rosemary Leaf Oil, Limonene, Linalool\u003c\/p\u003e","brand":"Hardworking Gentlemen","offers":[{"title":"Default Title","offer_id":49652840923382,"sku":"HWG-GRIT-301","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1938\/9881\/files\/Pomade_Product_Grit_01.png?v=1773261869"},{"product_id":"the-styling-system-clay","title":"Hair Styling Duo - CLAY","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eBuild texture and effortless hold with this two-step styling system, Salt Spray adds natural volume and grit while our Clay locks in a strong, matte finish that lasts all day.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hardworking Gentlemen","offers":[{"title":"Default Title","offer_id":50089491857654,"sku":null,"price":36.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1938\/9881\/files\/Clay.png?v=1772913181"},{"product_id":"the-styling-system-paste","title":"Hair Styling Duo - PASTE","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eCreate natural volume and flexible hold with this two-step styling combo, Salt Spray builds texture and lift while our Paste delivers a light hold with a natural, touchable finish.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hardworking Gentlemen","offers":[{"title":"Default Title","offer_id":50089491890422,"sku":null,"price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1938\/9881\/files\/Paste.png?v=1772913327"},{"product_id":"hair-styling-duo-fibre","title":"Hair Styling Duo - FIBRE","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eAdd thickness and control with this texture-boosting duo, Salt Spray enhances volume and texture while our Fiber provides strong hold with a natural matte finish.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hardworking Gentlemen","offers":[{"title":"Default Title","offer_id":50089492381942,"sku":null,"price":36.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1938\/9881\/files\/Fibre.png?v=1772913598"},{"product_id":"hair-styling-duo-grit","title":"Hair Styling Duo - GRIT","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eMaximize volume and rugged texture with this two-step styling system, Salt Spray builds lift and natural grit while our GRIT delivers effortless hold and a semi-matte finish for all-day control.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hardworking Gentlemen","offers":[{"title":"Default Title","offer_id":50089492447478,"sku":null,"price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1938\/9881\/files\/Grit.png?v=1772913650"},{"product_id":"hair-styling-duo-wax","title":"Hair Styling Duo - WAX","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eAchieve structured styles with lasting control, Salt Spray builds lightweight volume and texture while our Wax provides strong hold and definition with a subtle natural sheen.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hardworking Gentlemen","offers":[{"title":"Default Title","offer_id":50089492775158,"sku":null,"price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1938\/9881\/files\/Wax_6370c024-0af8-49df-b2b0-c5d112836e01.png?v=1772935193"}],"url":"https:\/\/hardworkinggentlemen.com\/collections\/pomade.oembed","provider":"Hardworking Gentlemen","version":"1.0","type":"link"}