GRIT
GRIT is the everyday essential for men who want clean ingredients without sacrificing performance. Made from just 7 natural ingredients, it delivers medium hold, a natural semi-matte finish, and lightweight, reworkable control. Thickens fine hair, resists sweat and humidity, and supports healthier hair and scalp with every use. Clean performance, timeless style.
Choose GRIT if you want lightweight, everyday texture and volume with a semi-matte finish. Want a drier, true-matte finish? Try CLAY.
3 OZ | 88 ML
Ingredients: Shea Butter, Bentonite Clay, Coconut Oil, Beeswax, Rosemary Leaf Oil, Limonene, Linalool
GRIT
THE 7 INGREDIENTS OF GRIT — AND WHY THEY MATTER
1. Butyrospermum Parkii (Shea) Butter Deeply conditions and softens hair while helping prevent dryness and breakage. Shea butter gives GRIT its smooth, easy-to-scoop texture and keeps your hair feeling healthy—even with daily use.
2. Bentonite Clay A mineral-rich clay that adds natural texture and volume while absorbing excess oil throughout the day. It gives hair that gritty, effortless, lived-in look without feeling heavy or greasy.
3. Cocos Nucifera (Coconut) Oil Nourishes the hair shaft to help reduce breakage and frizz. Coconut oil supports stronger, healthier-looking hair while adding just the right amount of natural smoothness and control.
4. Cera Alba (Beeswax) Provides long-lasting, buildable hold and structure so your style actually stays put. Beeswax helps shape, define, and separate hair while sealing in moisture and protecting against the elements.
5. Rosmarinus Officinalis (Rosemary) Leaf Oil Supports scalp and hair health while helping to invigorate and refresh. Rosemary has been used for generations to keep hair looking strong, full, and energized — and it contributes to GRIT’s clean, herbaceous scent.
6. Limonene A naturally occurring component found in essential oils, limonene contributes to GRIT’s fresh, uplifting scent profile — without the heavy, artificial fragrance you’ll find in most mainstream products.
7. Linalool Another naturally occurring aroma component from essential oils, linalool rounds out the scent to keep GRIT smelling clean, subtle, and sophisticated — never overpowering.
THE KEY TO GRIT: WARM IT UP FIRST.
GRIT has a firmer, textured consistency by design. Start with a small, fingertip-sized amount and rub it thoroughly between your palms until it's evenly softened and spreadable. Then work it through your hair from back to front, distributing evenly before styling.
Don't skip the warm-up. It makes all the difference in getting an even application and the finish you're looking for.