Cleanest feeling texturizing powder out there. Love this stuff.
I'm so glad I discovered this clay product by complete accident. I have medium to thick hair that I keep fairly short and had been using pomades to help tamp down the chia pet frizz my hair likes to do. Pomades did control but were so heavy and greasy. I was afraid of my head touching anything for fear of leaving a stain.
Anyhow, this clay product is just great! Took a while to learn how to break it down between you palms first with just the right amount and then run it through your hair. Hold is a perfect medium that you can actually run your hands thru once dry without needing to wash your hands afterwards.
It may be marketing hype, but it does seem that Moroccan clay is actually making my hair healthier. Just feels better and so much more manageable. Other great benefit; washes out cleanly. Squeaky clean in one wash. The other pomades I tried took 3 or 4 washes sometimes to clean out.
While it may be more expensive than off the shelf brands, it seems to last longer since I'm using less for the same level of hold. YMMV